In the Mix
Ramen companies are kicking back and letting customers write the recipes in smart marketing campaigns
When Maruchan introduced the new cup ramen flavor, “Thick and Rich Miso Tonkotsu,” on February 16, nearly two million potential consumers already knew about it.
Click here to find out how Ramen created that kind of buzz over the introduction of an ordinary convenience store staple.
Alternatives to Mass Production, Mass Consumption, and Mass Disposal
The practice of swapping fashions has recently been attracting attention worldwide. Japan's first major fashion swap event, "xChange," was held in September 2007 in Tokyo.
The xChange events are designed to exchange not only fashion items but also information and sentiments from the owners of the clothes, using what is called an "episode tag." Participants put tags on each of the items they bring and write their name and a brief episode concerning the tagged items.
Click here to read the complete article.