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e-commerce in Japan
Challenges and Opportunities in an Emerging Market

Tokyo, Japan
May 21-24, 2000

Japan-America Society Business and Trade Delegation

Itinerary


Challenges and Opportunities in an Emerging Market May 21 (Sunday)

Evening
Get acquainted dinner at
Tokyo American Club.


Program Day One: May 22 (Monday)

9:00-10:30 am
Briefing at U.S. Embassy: U.S. Commercial Sector Staff.
Overview of e-commerce in Japan & U.S. company progress.

11:45am-12:45 pm
Luncheon sponsored by United Airlines at ANA Hotel.

12:45–1:30 pm
Keynote Speaker at United Airlines Luncheon: Terrie Lloyd, Publisher, J@apan.Inc.
Market entry into Japan.

1:45–2:30 pm
Briefing at ANA Hotel: Bill Attridge President, High Technology Management
Opening an office vs. outsourcing.

3:30–4:15 pm
Briefing at Cyberia, an Internet café: Debbie Howard, President, Japan Market Resource Network
Demographics & the Internet in Japan – B2C, B2B – what is selling and how?

4:15–5:00 pm
Briefing at Cyberia, an Internet café: Pascale Sinnaeve, Asahi Advertising
Website localization – what makes a Japanese website different?

Evening: Optional
Tour of Tokyo's famous Akihabara District to see electronics and new Internet access devices.


Program Day Two: May 23 (Tuesday)

7:30–9:30 am
ACCJ breakfast briefing at ANA Hotel moderated by David Satterwhite, Managing Director Japan, The Economist Conferences
Panelists include John Barber, President AOL Japan; Robert Hill, Deloitte Consulting; Jim Weisser, Chief Technical Rainmaker, eCrossing KK

10:00–11:00 am
Briefing at the ANA Hotel: Shinichi Hayahara, EC Service Panning Group, FamilyMart
Convenience store marketing and the Internet.

11:45 am
Luncheon hosted by Marketing Intelligence Corp. at IBM Building

12:30–1:30 pm
Briefing at IBM Building: Marketing Intelligence Corp and IBM
Cyber business initiative.

2:00 pm
Technical tour of NTT Data center

3:00–4:30 pm
Briefing at NTT: Dr. Masahiro Kawahata of eCHARGE, Douglas Lorentz of MasterCard Japan, and Sosuke Suzuki of NTT
Payment systems & processes.

7:00-9:00 pm
Dinner at Tohenboku, a local Japanese restaurant
Sponsored by Bill Attridge of High Technology Management.


Program Day Three: May 24 (Wednesday)

10:00–11:00 am
Briefing at Interserve, a Japanese ASP and E –retail service provider: Akira Honda of Interserve
Customer service and support.

Noon–1:00 pm
Luncheon sponsored by SunBridge
Keynote speaker: Tim Clark of TKAI
Cell phone technology report and demonstration of cell phone web sites.

1:00–2:00 pm
Tour of new SunBridge Venture Habitat with Allen Miner
Briefing on the venture capital environment in Japan.

5:30–7:00 pm
Reception at U.S. Ambassador Thomas Foley's residence for delegation members, briefing presenters and speakers, and representatives of Japan's leading e-commerce and internet companies.





Introduction
Focus Itinerary Participants


Japan-America Society of the State of Washington
Information, Opportunity, Access

Offices in the World Trade Center West
2200 Alaskan Way, Suite 400
Seattle, Washington USA
Telephone 206-374-0180 FAX 206-374-0175
jassw@us-japan.org

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