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e-commerce in Japan
Challenges and Opportunities in an Emerging Market

Tokyo, Japan
May 21-24, 2000

Japan-America Society Business and Trade Delegation

Focus


Challenges and Opportunities in an Emerging Market Our mission gives participants the opportunity to learn from first hand, in-country observations and discussions with both American and Japanese netpreneurs.

The intensive three-day itinerary in Tokyo includes e-commerce briefings by American and Japanese business and government specialists in e-commerce, networking receptions with industry leaders, hands-on demonstrations of Japanese e-commerce in action as well as sessions on Japanese business protocol, getting around Tokyo on your own, and cost-effective business travel to Japan.

Topics to be addressed include:

e-commerce in the Japanese Market
• payment systems and product delivery
• customer service and support
• business to business e-commerce

Establishing a Presence in Japan
• website localization for Japan
• marketing and demographics
• opening an office vs. outsourcing

Internet Access in Japan
• new trends in internet access devices
• cell phone technology and the internet
• the telecom environment

Introduction
Focus Itinerary Participants


Japan-America Society of the State of Washington
Information, Opportunity, Access

Offices in the World Trade Center West
2200 Alaskan Way, Suite 400
Seattle, Washington USA
Telephone 206-374-0180 FAX 206-374-0175
jassw@us-japan.org

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