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e-commerce in Japan
Challenges and Opportunities in an Emerging Market

Tokyo, Japan
May 21-24, 2000

Japan-America Society Business and Trade Delegation

with the assistance of
United Airlines
Washington Software Alliance
Trade Development Alliance of Greater Seattle
Washington State Department of
Community, Trade and Economic Development

Itinerary

Participants

Challenges and Opportunities in an Emerging Market e-commerce growth in Japan, which has lagged considerably behind that of the United States, is expected to explode over the next few years. Japan's Ministry of International Trade and Industry estimates that by the year 2003, e-commerce revenues will approach U.S. $600 billion a year. The potential payoff of entering and succeeding in this area is unquestioned. Those companies that best take advantage of this untapped pool will benefit for years to come. Both Japanese and foreign companies embarking on Internet commerce face challenging cultural and structural obstacles in the world’s second largest e-commerce market.

Our business and trade mission introduces participants to the developing e-commerce opportunities and the unique challenges, and what it takes to overcome them, in the Japanese market. Limited to 15 participants, our mission will venture to Tokyo for three intensive days of industry briefings, hands-on demonstrations, and networking receptions in May of 2000.

• May 21 Delegation Assembles in Tokyo
• May 22 Day One in Tokyo
• May 23 Day Two in Tokyo
• May 24 Day Three in Tokyo

Through a special arrangement with United Airlines, individuals extending their stay for personal appointments may use their delegation air tickets to return at a later date. Individuals extending their stay are responsible for their own accommodations, meals, and other expenses.



Introduction
Focus Itinerary Participants


Japan-America Society of the State of Washington
Information, Opportunity, Access

Offices in the World Trade Center West
2200 Alaskan Way, Suite 400
Seattle, Washington USA
Telephone 206-374-0180 FAX 206-374-0175
jassw@us-japan.org

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