Assistant Professor

International Business, Organization Behavior and Human Resource Management
Business School
San Jose State University
1 Washington Square, San Jose CA 95192-0070

TEL: (408) 924-3780
FAX: (650) 565-8157
E-MAIL: branne_m@cob.sjsu.edu

CAN BE INTERVIEWED FOR: Print, Radio, TV

INTERVIEW LANGUAGES: English, French, Japanese

SPECIALIZATIONS:

• BUSINESS, TRADE AND ECONOMICS
  business administration and management; corporate culture; labor and labor relations
• SCIENCE AND TECHNOLOGY
  technology transfer
• SOCIETY, CULTURE AND PSYCHOLOGY
  organizations and institutions; popular culture

IN US: 1975-present - employment

MAJOR PUBLICATIONS:

"Japanese and US Leadership: Issues in Current Research," (with Peterson and Smith) Advances in International and Comparative Management, Vol.9 (ed. Prasad) (JAI Press, 1994); "Does Culture Matter? Negotiating a Complementary Culture to Successfully Support Technological Innovation," Technology and Management: America and Japan (ed. Liker et al.) (Oxford University Press, 1994); "Bwana Mickey: Constructing Cultural Consumption at Tokyo Disneyland," Remade in Japan: Consumer Tastes in a Changing Japan (ed. Tobin) (Yale University Press, 1992); "Culture, the Critical Factor in the Successful Implementation of Statistical Quality Control: A Case Study in Intercultural Change," Business Horizons (ed. Daniels) (November, 1991).